NxtMedia Conference 2020 will be digital first, but with the option to attend in person if you so wish.
This years theme is “Beyond the Pandemic” and adresses the following 4 subjects:
What is a green strategy for a media organisation? Digital distribution has, even if not seen by the consumer, a large carbon foot print. The power consumption of data storage, processing and distribution makes a green strategy not only environmental friendly. It also has financial benefits. With local and international experts we will express the term “Green Media” that is on the EUs “Green Deal” agenda. A shift of expectations that will both be demanded by our customers, but also in terms of regulations.
Grand-Slam for Norwegian Media researchs
In the 2020 funding from the Norwegian Research Council, media researchers hit the Jackpot. With funding for media research centers in both Trondheim, Bergen and Tromsø. All of these three centres looks into application of AI research for Media.
This session will dive into the topic of Artificial media with reports from own centres as well as reports from state of the art abroad.
Life after Cookies
Automated advertising with out the use of 3rd party cookies. The ad industry is being challenged as both regulatory and technology development pushes the ecosystem away from 3rd party cookies. What are the consequences for online marketing and targeted advertising solution. What is the next generation solution.
Youth told right
The millennials does not watch 9 o’clock news. How to news organisations reach this demographic? How to we measure success in reaching the news with their ephemeral media habits?
Well known, but oh-so- difficult dilemmas in our industry,
For tickets and registration, press “registration” in the upper right corner.